Global category leading bakery manufacturer

Worked Together since


Number of placements


Staff retention rate


About Bridor

Bridor, part of the family-owned Le Duff Group, manufacture and supply premium frozen French bakery and pâtisserie products to businesses across the world. Listed among the Top Players in the Global Fresh Baked Products Market 2018-2025, Bridor’s major customers include artisan bakers, hotels, restaurants, supermarkets, convenience stores, airline and retail catering. 

Bridor’s recruitment objectives

Bridor’s roots are firmly placed in France where they have a strong reputation for their quality frozen goods. However, the brand’s exponential growth in the UK and Ireland food market led them to enlist the help of FMCG Selection. Bridor has high expectations when it comes to recruiting the very best people. What’s more, the profile of Bridor’s workers has evolved over time. While they are open to recruiting people from the food industry, they also seek experience from blue-chip and branded backgrounds.

How FMCG Selection helped

Working as Bridor’s exclusive partner in the UK, FMCG Selection assisted the business with its aggressive recruitment drive to build a strong workforce representing the brand in the UK and Ireland. We were proactive in our approach, working hard to get the message out about Bridor’s growth in the UK and Ireland, while ensuring it stood out from its competitors. One of the ways we successfully attracted the right talent was by running a fully-branded advertising campaign on LinkedIn and The Grocer. Despite the roles being UK and Ireland based, it was still important to get the cultural fit right for the French brand and place people with a true passion for food.

The outcome

FMCG Selection have now been working with Bridor since 2014 and during that time we have made 10 full-time placements in retail and field sales. Roles include National Account Managers and Business Development Managers across the regions in the UK and Ireland. All placed candidates remain within the company and three received promotions within 24 months.

What Bridor have to say about FMCG Selection

Bridor’s relationship with FMCG Selection is very much a collaborative one built on trust and honesty. Aidan consistently delivers quality candidates in a timely manner and to strict deadlines. We have always been happy with the quality of candidates and they have allowed us to build a quality UK and Ireland team to help us achieve continued growth in the market. Aidan is highly professional, an excellent communicator and has strong knowledge of Bridor and its market.

Pete Piearcey, National Sales Manager, Bridor UK

Get in Touch

To discuss how FMCG Selection will support the growth of your business,

Please call 01943 667 280

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