Brand Manager – Earth & Wheat – Position fulfilled

Part of the privately owned leading global bakery business, Signature Flatbreads, Earth & Wheat is a surplus FoodTech project, set up by James Eid in March 2021 as part of his mission to eliminate food waste at the point of production and help to end western food poverty. Around 16 per cent of all food waste is disposed of at this stage before it even reaches the supermarket shelves.

Eid, a fourth-generation baker, started rescuing and redistributing ‘wonky bread’ – which was overproduced, odd or misshapen – from our family bakery, Signature Flatbreads UK Ltd. This includes items such as Tortilla, crumpets and pittas, that would have otherwise been rejected due to strict shop standards. Breads are packaged and shipped out fresh to subscribed customers within 24 hours.

In the past 12 months we have introduced a ‘wonky veg’ box, which is the first in the UK to be available for delivery nationwide, as well as a new ‘wonky broken biscuits’ box – its first non-subscription offering.

Now 18 months on, Earth & Wheat has substantially re-invested in the business including in our Direct-to-consumer website, www.earthandwheat.com to make it even easier for existing customers, known as ‘wonky warriors’, to manage their subscriptions and orders online. We are actively looking for new partners to join our mission.

To support future growth plans, we are seeking an ambitious Brand Manager who is passionate for our cause to join the team.

Role

We are currently seeking a dynamic, ambitious and highly motivated brand manager: developing the company’s Earth & Wheat brand in the market; working with our agencies to develop creative executions for the brand in the UK including OOH and digital; managing PR & sponsorship activities; taking the brand marketing lead on agreed new product launches, delivering on time and on budget; assisting with the management of all brand expenditure; analysing all marketing activity, measuring effectiveness and optimising campaigns.

Key Accountabilities:

· Recommending strategies to position the brand for growth

· Analysing brands of competitors, consumer trends and shopping behaviours

· Working with our agency to design and supervise content such as press releases, artwork, print and digital media

· Monitoring the performance of a brand through key performance indicators (KPI)

· Achieving profit targets, timelines, and budgets

· Organising product launches and promotional events

· Assisting in the design of product packaging and in the creation of e-store marketing displays.

· Working with advertising agencies to manage the brand’s marketing campaigns

· Growing the brand’s affiliations and partnerships

· Maintaining contact with third party suppliers and distributors to get critical input on how product design and implementation can be improved

· Brand presentations to suppliers and other stakeholders.

Requirements

To be considered for this role you must be a driven and dynamic individual with a minimum of two years’ experience within a Marketing /Brand Management position. As for product background, experience with food products is essential, preferably within a challenger/disruptive brand. It is important you are self-driven, team player that can project manage to key timescales. We are looking for a loyal individual that wants to be a real part of our long-term plans and growth strategy.

Location

This is a hybrid working role with an expectancy that you will be at our head office in Dunstable 3 days per week.

What do we offer?

· Highly competitive basic salary

· 10% bonus

· Pension scheme

· Opportunities for progression

· A secure role in a financially stable company with a first-class reputation

· A collegial working atmosphere with short decision-making channels and scope for own ideas

· Training programs

· Retailer discounts platform

· Well-being centre

Should you have experience as outline above, please apply below or contact with our retained consultant Aidan at FMCG Selection on aidan@fmcgselection.co.uk Please note all applications will be forwarded to FMCG Selection