Brand Manager

Based in Dunstable

About the job


We are the UK’s leading flatbreads company – passionate and expert bakers of flatbread and morning goods. With our experience as third generation bakers, Signature Flatbreads has grown from a small family business to a global leader in bakery production, with state-of-the-art bakeries in the UK, Europe and India.

Within the UK we have achieved national distribution across the Retail, Wholesale, Convenience, and Foodservice channels. Over recent years we have seen significant business growth, we have launched the hugely successful Deli Kitchen brand & heavily invested in our UK and European manufacturing facilities. Following significant Y.O.Y growth of the Deli Kitchen brand and our future growth plans we are seeking an ambitious Brand Manager to join the team.


We are currently seeking a dynamic, ambitious and highly motivated Brand Manager: Developing the company’s Brands in the market; Working with our agency to develop creative executions for the brand in the UK including OOH and digital; Managing all PR & sponsorship activities; Taking the Brand marketing lead on agreed new product launches, delivering on time and on budget; Assisting with the management of all Brand expenditure; Working with the category manager for thorough analytics of all marketing activity, measuring effectiveness and optimising campaigns.

Key Accountabilities:

  • Recommending strategies to position the brand for growth
  • Analysing brands of competitors, consumer trends and shopping behaviours
  • Working with our agency to Design and supervise content such as press releases, artwork, print and digital media
  • Monitoring the performance of a brand through key performance indicators (KPI)
  • Achieving profit targets, timelines and budgets
  • Organising product launches and promotional events
  • Assisting in the design of retail packaging and in the creation of in-store marketing displays
  • Working with advertising agencies to manage the brand’s marketing campaigns
  • Growing the brand’s affiliations and partnerships
  • Maintaining contact with vendors and distributors to get critical input on how product design and implementation can be improved


To be considered for this role you must be a driven and dynamic individual with a minimum of three years’ experience within a Marketing /Brand Management position. As for product background, experience with branded food products is essential, preferably within a challenger/disruptive brand. It is important you are self-driven, team player that can project manage to key timescales. We are looking for a loyal individual that wants to be a real part our long-term plans and growth strategy.


This is an office-based role with an expectancy that you will be at our head office in Dunstable 3 days per week.

If you would like any further information on this position, please contact our retained partner Aidan Goodall at FMCG Selection on 01943 667280 or via email